Outstanding Athletic Effort Award

Many of the clients I have represented in the past and present are family friendly. There are many fun, inexpensive and easy tactics to create connection with families, and more importantly the ever popular "Kids" of your community.

We all know that more often than not, kids determine the restaurant of choice when going out to eat. Kids are primary drivers when it comes to going out! Remember that.

Although we have developed literally dozens of killer tactics for driving traffic and creating loyalty with kids of all ages, this is one of the easiest and most effective based on the numbers. In fact, this has typically had a 27% - 35% redemption ratio which is crazy good.

We developed an "Outstanding Athletic Award" certificate to circulate to all the coaches of our local youth sports teams. The goal was to reward all kids with a free kids meal (dine in only of course) with no strings attached.....no hostage taking here. Parents will appreciate you more this way. Trust me.

So, the first step was to pay a visit to the "Department of Parks and Recreation" with a couple of strawberry pies and a few gift cards in hand to make an introduction to the leaders there. Of course, as in every case, they welcomed us in with open arms and before you knew it, we had the list of every little league baseball, soccer and football coach in the region. We also were invited to the annual little league baseball jamboree being held in 2 weeks from that date where every little league baseball team would be there that day!

We were permitted to hand out these certificates to each and every coach to give to all their players after the game as a way of saying great job and thanks for showing outstanding effort!

Needless to say, our restaurant was PACKED for well over 2 weeks with families bringing in their kids for their free kids meal we gave away....but of course, the entire family would come in and eat with us. Mom and Dad were very appreciative for the goodwill and the kids were thrilled with receiving an award cerificate! by the way, we created this certificate with a perforated edge so the kids could cut out the free meal voucher and keep the award certificate. Can you guess where that certificate went? Yup. It went on their refrigerator for several weeks doing a great job of branding for us. It is always nice to develop programs that drive traffic to your store, create a connection and brand in the home.

This worked so well, we were able to parlay this tactic everywhere kids gathered. It worked at karate schools, dance classes, and most importantly the school system as well as the P.E teachers and coaches eagerly jumped at the opportunity to offer incentives for "Outstanding Athletic Effort".

Let's face it, not every kid can be the best athlete! But they ALL can show effort and that is what this is all about.

Please check out our site at http://www.freshideasmarketinggroup.com/ for more information on how we can help you and your restaurant in any and all your marketing needs.

Thanks!